No this isn't possible in a sms. You would need to include the full url. Hyperlinks are determined by the sms client and sms doesn't support html. http://stackoverflow.com/questions/3582223/create-hyperlink-in-sms-in-iphone

If the hyperlink is too long for a sms you could use a url shortener like: https://goo.gl/

The sms client will detect its a link if it contains www. or https in front of the url.

I hope this helps.