Sure you can since 7.23 or somewhere thereabout each page has a property “url”. If you add “shop” there, then your page will be reachable at <yourappsurl>/p/shop.
If you do not want the /p in between, you can add a requesthandler, which will be more fun but more hassle as well. For an example requesthandler, add MendixSSO, https://appstore.home.mendix.com/link/app/111349/, to your project.
Hey Tim and Ruud,
you are awesome! That helps a lot!